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About Boutique Brands
Founded in 2005, Boutique Brands is an independent UK distributor specialising in premium and craft spirits, wines and aperitifs.
For over two decades, we have worked alongside some of the most respected producers and hospitality operators in the industry — building brands, developing markets, and creating long-term commercial partnerships.
Our focus is simple: to help great brands grow, properly.
What We Do
We build premium drinks brands in the UK market through a carefully managed route-to-market strategy, combining strong on-trade execution with selective off-trade development.
We prioritise:
- Sustainable growth over short-term volume
- Strategic listings over wide distribution
- Long-term partnerships over transactional sales
Every brand in our portfolio is chosen for its quality, provenance and clear point of difference.
For Trade Partners
A curated portfolio. Commercial focus. Reliable execution.
We supply a carefully selected range of premium and craft drinks to:
- Independent and premium bars
- High-quality restaurants
- Hospitality groups
- Specialist and premium retailers
Our approach is built around:
- Strong product knowledge
- Consistent service levels
- Commercial support that drives sell-through
- Training, activations and menu integration
We work closely with our customers to create profitable, relevant and engaging back bars and drinks menus.
For Brand Owners & Producers
Strategic distribution. Long-term brand building. Market expertise.
We partner with founder-led and independent producers looking to build meaningful presence in the UK.
Our support goes far beyond sales:
- UK market entry strategy
- Pricing & positioning
- Route-to-market design
- Sales execution
- Brand development & activation
- Trade marketing
We act as a true extension of your team, aligning commercial strategy, brand story and execution to deliver sustainable growth.
Our Philosophy
Premium is not about price — it’s about intent.
- Intent in how something is made.
- Intent in how it is positioned.
- Intent in how relationships are built.
Since 2005, that philosophy has shaped everything we do.
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