VII Hills Italian Dry Gin Combines Botanicals from the Seven Hills of Rome
The Ultimate Aperitivo…
Skilfully made in Italy using the best local ingredients, VII Hills Italian Dry Gin is an innovative, premium juniper spirit which combines seven botanicals taken from the seven hills on which, according to legend, ancient Rome was built. Created by Italian mixologists Filippo Previero and Danilo Tersigni, who both have many years of expertise under their belts including in several of the world’s most renowned bars, have come together to make VII Hills Gin, the perfect Italian gin for the perfect negroni.
The Italian crafted spirit, which is distilled at low temperatures using a vacuum technique maintaining the delicate botanical taste, was co-founded by Filippo and Danilo in 2014. Tapping into their heritage and home country, VII Hills is 100% Italian and flavoured with the finest natural Italian ingredients that once grew on the seven hills surrounding Rome. Distilled near Turin, the inspiration for the ingredients used in VII Hills date back to when the Romans used to add juniper into their wine to help them get an appetite, and Filippo and Danilo wanted to bring the traditions of Italian aperitivo to London. The modern Italian gin combines juniper, pomegranate, celery, artichoke, blood orange, rosehip and Roman chamomile to create an aromatic spirit with citrus and herbal notes.
Having worked in some highly regarded cocktail bars around the world including in Italy, Dubai and Australia, the pair met at famous Battersea haunt, Bunga Bunga in 2011. They then moved onto the Mr Fogg’s Collection where the brand received several accolades under their guidance, including London’s 46th Best Cocktail Bar in Time Out in 2017, 72nd Best Bar in the World in the World’s 50 Best Bars competition 2015 and Best Bar of the Year at the Food & Travel Reader Awards 2014.
Aperitivo was born nearly 3,000 years ago in Rome and Filippo and Danilo wanted to spread the tradition and create the perfect accompaniment to have with your cicchetti and to be able to share with friends and family Italian style. The rounded spirit’s earthy and citrus aroma merges the ancient and modern flavours of Italy creating a unique spirit to be blended into a flawless negroni. Filippo and Danilo have also tested it out in an Italian bloody Mary and an espresso martini based on the caffè corretto culture.
“Aperitivo is the quintessential moment of life for an Italian. To recreate that moment you only need a few things; a good negroni and some cicchetti all shared with a friendly face. Aperitivo today is a convivial fixture on bars around the world, including London, allowing the Italian culture and Italian produce to be shared around the world. ” Filippo and Danilo
VII Hills Italian Dry Gin
Available across the UK | RRP £26+VAT | 43% ABV