Sette Vie Join British GT Champions Beechdean AMR
Beechdean Aston Martin Racing (AMR) is proud to announce Sette Vie (SV) as their Official Liqueur Partner for the 2016 season. Sette Vie is considered as one of the world’s finest ranges of Italian Liqueurs and is part of the Boutique Brands. The SV recipes originate from a family of master distillers who have been perfecting their technique over three generations, resulting in this hand-crafted luxury liqueur range made from the finest naturally sourced ingredients across Italy.
The partnership with the reigning British GT Champions Beechdean AMR will place SV’s logo on the GT3 and GT4, it will also mean that guests of Beechdean AMR will also be given the opportunity to try these handcrafted liqueurs within the team’s hospitality unit.
Andrew Howard, team owner and driver was understandably excited about the prospect of a new Liqueur Partner, stating “It gives me great pleasure to announce Sette Vie as our Official Liqueur Partner. Their family values fit perfectly with our own ethos here at Beechdean, the natural synergy between us made them a logical choice as a sponsor. I can’t wait to see them – and their fabulous liqueurs – in our Beechdean hospitality unit on race days.”
Olivier Scaramucci, co-owner and founder of Boutique Brands Group and Sette Vie Italian Liqueurs was particularly enthusiastic about this new association with Beechdean Aston Martin Racing, stating “It is a privilege to associate Sette Vie with two great brands steeped in heritage, luxury and innovation. We have a winning formula here and all our teams are unsurprisingly fuelled with energy to win in 2016 and beyond.”